Trees for Pets helps pet parents mark the moments that matter in a life shared with a pet, from new arrivals and birthdays to remembrance. Each gift plants a real tree with a verified reforestation partner and gives it a page in the Trees for Pets virtual forest. Founded in Melbourne in 2022 by Marlen Farley, Trees for Pets has planted more than 20,000 trees across more than 30 reforestation projects and works with vets, insurers and pet brands in Australia, the US and the UK.
20,333trees planted for pets
33reforestation projects
16countries
2022founded in Melbourne
Our story
In 2014, the Farley family's dog, Winston, died. They planted a tree for him on their farm near Melbourne.
In 2022, Marlen Farley and her co-founder Verity Byrne turned that idea into Trees for Pets. They learned from pet parents and vets and found trusted reforestation partners. The first customer tree sold in 2023, and the first Australian vet partnership followed in 2024. The company now works in Australia, the US and the UK.
Marlen Farley and Verity Byrne, co-founders. Photo: Trees for Pets
Marlen Farley
Co-Founder, Trees for Pets
Marlen is an experienced marketing leader and the Co-founder of Trees for Pets, a Melbourne-based business helping pet parents honour their companions through tree planting that is part of accredited reforestation work.
With a background spanning brand strategy, marketing and CRM, Marlen has worked across corporate and not-for-profit organisations in the creative and ocean sports and conservation industry, building global brands with engaged audiences through purpose led strategy, meaningful storytelling, and complementary brand partnerships. Blending her professional experience, academic background in business and media management with a passion for people, pets, and our planet, Marlen co-founded Trees for Pets in 2022 alongside Verity Byrne, creating meaningful ways to honour beloved companions, while giving back to the planet.
Verity Byrne
Co-Founder, Trees for Pets
Verity Byrne is a transformation leader with an entrepreneurial spirit, blending over 15 years of corporate digital strategy with startup ventures. As co-founder of Trees for Pets, a Melbourne-based start-up helping pet parents honour their companions through tree planting as part of accredited reforestation work, she brings her passion for positive impact alongside proven business expertise.
With experience in digital transformation, customer experience, AI and automation solutions across both corporate environments and entrepreneurial ventures, Verity knows how to scale meaningful impact. Her approach is based on systems thinking with heart: understanding that the best business solutions honor what matters most to people.
She co-founded Trees for Pets in 2022 with Marlen Farley because we can heal our planet while healing our grief. For Verity, every memorial tree is both an ending and a beginning: technology and environmental restoration working together to honor the bonds that define us.
Digital certificateUS$21 excl. taxTotal, tree included.
Printed certificateUS$39 excl. taxTotal, tree included.
Framed certificateUS$79 excl. taxTotal, tree included.
How it works
1A real treePlanted with a verified reforestation partner, as a single tree or a grove of up to 100.
2A personalised certificateWith the pet's name and a QR code that links to their tree in the virtual forest.
3A tree pageThe tree grows over time beside details of the planting project, for the family to come back to.
4A choice of formatDigital, printed or framed certificates, with portraits and candles as add-ons where available.
Where the trees grow
33 reforestation projects in 16 countries, with planting partners verified by Verra and Gold Standard.
Argentina · Australia · Bolivia · Ethiopia · Guatemala · Kenya · Madagascar · Malawi · Morocco · Mozambique · Peru · Senegal · Tanzania · Uganda · United Kingdom · United States
Planting partners verified by Verra and Gold Standard
Real trees in real soil, in projects that involve local communities, such as farmer training in Uganda
Brand partners report email open rates above 85%, along with higher member return rates, better retention and higher Net Promoter Scores (partner case studies: Trupanion, pet insurance provider; EverVet, vet clinic network)
In their words
We wanted to change the way the world memorialises pets. When Verity and I founded Trees for Pets in 2022, we imagined a world where we plant at least one tree for every pet we love. Now, expanding our offering to mark and celebrate different pet milestones, including pet birthdays, brings us closer to that vision by connecting our services with pet owners throughout their pet's entire lifetime. They know there's a meaningful way to celebrate their companion's life and mark important milestones while giving back to our planet.
Marlen FarleyCo-Founder, Trees for Pets
Across our 42 Digs Dog Care locations, our teams build real relationships with pets and the families who love them. Trees for Pets gives us a meaningful way to honor those relationships during one of the hardest moments a pet owner can experience. We've had clients come back simply to tell our teams how much the gesture meant to them, and to me, that says everything. It's personal, lasting, and a beautiful way to show families that their pet mattered to us too.
Dustin HicksBusiness Manager, Digs Dog Care
Our partnership with Trees for Pets, in both Australia and the United Kingdom, is one we value enormously, and it is universally appreciated by the families we care for. So many of our clients want to memorialise their pet in a meaningful way, and while keepsakes such as ashes and paw prints remain precious, a living memorial offers something truly special: a tribute that grows, endures and makes a positive difference to the world. We are proud to offer our clients this opportunity, and grateful to work alongside an organisation that honours pets with such passion and dedication.
Framed certificate with a saplingPhoto: Trees for PetsPrinted certificate with a saplingPhoto: Trees for PetsDigital certificatePhoto: Trees for PetsGift set: framed certificate, candle and cardPhoto: Trees for Pets
